In Search of Stupidity or GCC Book

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

Author: Merrill R Chapman

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.

Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.

The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it

• Features an interesting preface and interview with Joel Spolsky of "Joel on Software"
• Offers practical advice on avoiding PR disaster
• Features actual pictures of some of the worst PR and marketing material ever created
• Is highly readable and funny
• Includes theme-based cartoons for every chapter

Slashdot.org
An excellent source of information, analysis and good laughs. It's one of the few industry titles that will give you a large supply of stories to re-tell to other developers over a beer. Chapman's book is also an excellent case study collection of anti-management rules that one should avoid when running a high tech company.

Book about: Politica sporca: Inganno, distrazione e democrazia

GCC Book

Author: Kurt Wall

The Definitive Guide to GCC is a comprehensive tutorial and guide to using the newest version of GCC, the GNU Compiler Collection. GCC is quite simply the most used and most powerful tool for programmers on the planet. GCC has long been available for most major hardware and operating system platforms and is often the preferred compiler for those platforms. As a general-purpose compiler, GCC produces higher quality, faster performing executable code with fewer bugs than equivalent offerings supplied by hardware and software vendors. GCC, along with GNU Emacs, the Linux operating system, the Apache web server, the Sendmail mail server, and the BIND DNS server, is one of the showpieces of the free software world and proof that sometimes you can get a free lunch.

In The Definitive Guide to GCC, authors William von Hagen and Kurt Wall teach you how to build, install, customize, use, and troubleshoot GCC 3.2. This guide goes beyond just command-line invocations to show you how to use GCC to improve the quality of your code (with debugging, code profiling, and test code coverage), and how to integrate other GNU development tools, such as libtool, automake, and autoconf, into your GCC-based development projects.

Table of Contents:

	About the Authors
	About the Technical Reviewer
	Acknowledgments
	Introducing GCC and the Definitive Guide to GCC
Ch. 1	Building GCC	1
Ch. 2	Installing GCC on DOS and Windows Platforms	39
Ch. 3	Basic GCC Usage	59
Ch. 4	Advanced GCC Usage	101
Ch. 5	Optimizing Code with GCC	135
Ch. 6	Performing Code Analysis with GCC	147
Ch. 7	Using Autoconf and Automake	187
Ch. 8	Using Libtool	221
Ch. 9	Troubleshooting GCC	245
Ch. 10	Using GCC's Online Help	265
Ch. 11	GCC Command-Line Options	283
Ch. 12	Additional GCC Resources	347
App. A	Building and Installing Glibc	363
App. B	Machine and Processor-Specific Options for GCC	403
	Index	497